First, I will say it’s not fully true. There are many graphic designers are highly appreciated and getting good salary rather than web developer, programmer, UX designer in IT industry. But in some cases graphic designer are being underrated.
These are the main 3 factors for causes:
1. Lack of creativity and interest:
Some graphic designer basically not interested in this creative field, but came by chance or by force or by greed of money to listen by someone in this field. That’s why they are not enjoying their work. because of this, they are not able to create outstanding design and they did not deliver creative design, as we know, in these day, market are demanding more creative and more original design work. That in the biggest reason to underrated graphic designer, who are this kind of. Interest in our work basically effect on every field but in graphic design field more effective. Because some designers are not relate his design work to ourselves. They design in the pressure. That’s why outcome are not as per today market demand. I am talking about freestyle graphic design not on production design or data formatting, typesetting etc.
Copy Paste Mentality is also a factor of valuate the designer. Reason of copy paste, I think, they try to work fast in under presser. Solution is those learn sketching, understand the design process and follow them. So, if you not fulfill the client requirement, your rating is automatically will be down that is naturally.
2. Software Oriented:
Some graphic designer basically in India, learn only CorelDraw Software and they think that he is a graphic designer. Because of that he faces many difficulties in future. Today, we need to learn almost all graphic related software as Photoshop, Illustrator, Indesign etc. It is tough to be an expert in all software but we need to be familiar with that. Software is surly is the secondary part but we not be complete without it. Because, today graphic design market is very large and platform is spreading day by day. So we need many conversions to single design. As, if you create a simple banner or ads for any company. You may need to create many versions for the same design like. for print purpose, For website, for TV ad etc., in this conversion you may required many software to convert a single design into multipurpose or you can say responsive uses. So, every graphic designer may need to learn some basic knowledge of HTML, CSS, Premier Pro, Flash etc. Whereby, you may save yourselves to elimination by called software oriented person. you become responsive designer.
3. Lack of Awareness about the power of Graphic Design:
This fast moving environment nobody has time to read whole text. So graphic will help to communicate fast and without languages barriers. Because of this some company or person not want pay high cost for that. Whereas, to create good graphic design, that be original, unique, conceptual and communicative, in any type as logo, poster, banner etc, is costly. It do not matter how match time was consumed to create that design, matter is the designer who creating the design he spend before creating much time to learn all the aspect of visual graphic and technique knowledge, so they should paid for that knowledge not for time the consumed. Same as we pay doctor fee for his knowledge not how much time he take to write down to medicine. This is also a biggest reason to underrate to the all graphic designer. But positive side is that now many big company paying much higher for creative graphic designer so should be positive for that. Many online graphic design contest also are being organized by may site as http://99design.com, http://freelancer.com, Freelance Logo Design, Web Design & Graphic Design | DesignCrowd many more, they awarded to the best original design pay much higher than personal client or company.
go for in hindi
Hope that help.
Thanks
